Novartis readies anti-sexism message for migraine drug - Newsfeed

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Saturday, June 2, 2018

Novartis readies anti-sexism message for migraine drug

ZURICH (Reuters) - With women hardest hit by migraine headaches, Swiss drugmaker Novartis is gearing up its marketing message to counteract sexism that it worries might become a barrier to adoption of its new medicine Aimovig. 


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